There’s no faking at SPARK. We make a point of getting invested and
deeply caring about the work, each other, our clients, and bringing our best to all we do.
There’s no faking at SPARK. We make a point of getting invested and
deeply caring about the work, each other, our clients, and bringing our best to all we do.
SPARK is a place for open minds, doors, and ears. We team-up
and collaborate, embrace new ideas and opinions, and invite more people to the table. We’re transparent, direct, and flexible, and we strive to be ego-free conversation-starters.
We believe in growth. Personal and business growth. We’re always learning, training,
and improving. People here are always looking to shift things into the
next gear, and we support one another in every effort to level-up.
There’s no “me.” No flying solo. We gather strength from the group effort. Both within our team and with our friends, partners, and clients. Together, we talk like humans, compromise, and value the wisdom of experience. We open up and admit when we’re wrong, and we show our scars without shame.
We want to make stuff that hits people in their hearts. Makes them laugh, cry, want to share with friends — whatever — as long as it creates a response and motivates them to act. That’s why we chose this as our craft.
That looks cool. Yeah, it’s dope. But does it have meaning? Does it tell a story? Is it backed up by data and sound strategic thinking? That style had better come with a whole lot of meaty substance. Mmmm, meaty substance.
Before we were brand people or design people, we were just people. We try to stay that way. We keep things in real-life perspective. We’re not into jargon, pretense, or BS. We get to what matters, act with empathy, and keep things in balance.
SPARK’s culture is obsessively collaborative and transparent. It begins with founder Michael Peters and partners Elliott Bedinghaus and Dulani Porter, who began working together 15 years ago, and extends to every SPARK team member.
