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Digital Media Buyer

SPARK is looking for a Media Buyer who is passionate about media and digitally-minded. You are able to place media buys across all digital and social platforms and manage digital ad operations. You have experience with Google Analytics, SEM, and paid social. You are passionate about driving results and consistently improving media campaigns. You thrive in a fast-paced environment managing diverse projects and are eager to learn and grow in your craft.

The Basics

2-3 years of media experience
Experience with PPC, analytics, paid social, and ad servers
Experience with marketing automation tools, highly preferred

Media Management

  • Implement digital media campaigns across publishers, programmatic, and paid social media
  • Place and actively manage SEM campaigns
  • Place traditional media across print, out-of-home, radio, TV, experiential, and sponsorships
  • Work with the social media team to apply organic social learnings to paid social campaigns
  • Provide keyword research for SEM and SEO

Reporting & Analytics

  • Monitor digital media performance
  • Report on media metrics, conversion data, and website traffic
  • Implement campaign optimizations to meet targets and goals
  • Monitor digital media performance and make optimizations throughout campaigns
  • Negotiate make goods for delivery discrepancies

Ad Operations

  • Set up media plans in Sizmek, other ad servers, or publisher platforms
  • Maintain data sources and establish naming conventions to ensure databases are accurate and reflective of how data will be reported
  • Work with the creative and operations teams to ensure ads are built to correct specifications, adhere to IAB standards, and will effectively engage the target audiences
  • Traffic media assets to vendors and resolve any technical issues with the creative team
  • Work with third-party ad servers and internal creative team to develop rich media, dynamic, and interactive ad units

Experience & Qualities:

  • 2-3 years of media experience
  • Experience with PPC, analytics, paid social, and ad servers
  • Experience with marketing automation tools, highly preferred
  • Strong organizational skills
  • High attention to detail are essential
  • Excellent communication skills
  • Positive and upbeat personality with a strong willingness to learn
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