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Media Buyer

SPARK is seeking a Media Buyer who is strong in digital ad operations as well as managing media buys across digital, social and traditional platforms. Experience with ad servers, programmatic buying, paid social and Google Analytics is important. The Media Buyer must be passionate about driving results and consistently improving media campaigns. This individual must be comfortable in a fast-paced environment and managing diverse projects.

The Basics

3-5 years of media experience with a range of big and small clients
Ability to build digital and traditional strategies from the ground up
Experience with PPC, analytics and marketing automation tools highly preferred
Strong organizational skills and a very high attention to detail are essential
Excellent communication and presentation skills
Positive and upbeat personality with a strong willingness to learn

Traditional & Digital Media Buying

  • Implement digital media placements with vendors across display, mobile, social media, and video
  • Place and actively manage search engine marketing campaigns on Google, Yahoo, and Bing
  • Place traditional media across print, out-of-home, radio, TV, experiential, and sponsorships
  • Work with the social media team to apply organic social learnings to paid social campaigns
  • Provide keyword research using Google, Yahoo, Word Tracker, and other tools

Reporting & Analytics

  • Monitor digital media performance and make optimizations throughout campaigns
  • Reconcile media placements, invoices, and metrics across all media, including impressions, GRPS, and added value delivered
  • Negotiate make goods for delivery discrepancies
  • Analyze website data through Google Analytics and other platforms to make recommendations to optimize site engagement
  • Create internal and client-facing reports analyzing media placement & creative performance and identify ways to make improvements

Ad Operations

  • Set up media plans in Sizmek, other ad servers, or publisher platforms
  • Work with the creative and operations teams to ensure ads are built to correct specifications, adhere to IAB standards, and will effectively engage the target audiences
  • Work with third-party ad servers and internal creative team to develop rich media, dynamic, and interactive ad units
  • Increase overall digital and technological capabilities offered by SPARK
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