Social Art Director

SPARK is searching for a Social Art Director to concept and refine executions for social campaigns driven by smart strategy. Our Social Art Directors’ mission is to elevate our social work by exploring new ways to leverage social media and reinventing old ones to make people stop scrolling and start engaging.

The Basics

2-4 years in social content role within an Agency environment
Award-winning social portfolio with Regional and National clients
Understanding of design principles for type, shape, color, and photography

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Content Strategy/Social Trend Mapping

Lead the process for defining client social content strategies as it relates to client business goals
Proactively seek research and insights on client business and industry to identify relevant trends
Develop POV communications that have clear implications for client brands and agency
Outline short, mid and long-term actions based on insights gleaned from findings

Concept/Concept Refine

Explore creative solutions that are visually inspiring and conceptually sound in tandem with other creative team members
Actively contribute inspiration and ideas to develop the overarching concept
Make the project better by building upon initial concept and exploring new approaches
Bring social knowledge to help shape the overall idea — and not just social executions

Production Management:

Own and drive social content production forward utilizing project management software
Create & manage production schedules, and contribute to estimate development with operations and brand
Actively monitor the progress of a project, and align deliverables against contracts and estimates

Content Creation:

Work with community managers to identify insights & opportunities to elevate social content
Concept, develop and edit original photography, graphics and video assets to meet client goals
Utilizing existing assets, develop brand relevant graphics, videos and memes to engage communities
Collaborate with creative team staff to ideate creative solutions to address client goals
Be vocal about opportunities to leverage creative staff to execute content when needed
Utilize trend insights to proactively pitch content ideas that drive client brands forward
Apply careful consideration and attention to detail to ensure your files are on time, on brand and in spec
Work hand-in-hand with other creative team members to ensure all pieces of the campaign align

Client Communications:

Establish strong, collaborative partnerships with key client staff
Establish regular communications cadence with key clients
Frequently shares ideas and opinions internally, play supporting role in presentations

Experience

2-4 years in social content role within an Agency environment
Award-winning social portfolio with Regional and National clients Understanding of design principles for type, shape, color, and photography
Expert file and presentation prep
Expert of text editor programs (Word, Pages, Keynote)
Adobe Creative Cloud (AI, ID, PS)
Bachelor’s Degree in Graphic Design, Communications, Marketing, or similar

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