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Social Director

SPARK is seeking a dynamic and motivated Social Media Director to lead client strategy and integrate social-first thinking across the agency. You are responsible for both the social outcomes and effective management of your team and book of business. You are a thought-leader in the social space, are passionate about driving collaboration across agency & client teams, and push ideas forward that deliver meaningful results.

The Basics

Minimum of 7+ years experience in social/digital marketing, with proven examples of strategies developed for national and/or global brands in the social media space
Minimum of 3 years managing social strategy and community management staff
MUST be able to travel

Social Strategy Development

  • Lead development of social strategy & implementation recommendations.
  • Lead community managers to develop social guidelines for posting, content, and engagement.
  • Lead process of KPI development to align with client business goals.
  • Identify proactive opportunities to push social brands for greater exposure and breakthrough work opportunities.

Be Accountable To The Business

  • Develop client growth plans and ensure accountability to client growth by managing initiatives against agreed upon KPIs.
  • Be proactive, curious, and inquisitive in the pursuit of market, industry, consumer and client insights.
  • Contextualize business insights to create internal/external understanding of social opportunities.
  • Oversee effective management of client budgets.
  • Demonstrate sound decision-making regarding agency recommendations on social initiatives.

Seek Opportunities to Develop & Grow The Business

  • Establish close working relationships with key client contacts that enable opportunities to further the quality and effectiveness of social efforts.
  • Work with integrated teams to identify social up-sell opportunities and guide the navigation of how to pursue them.
  • Regularly sell the value of the agency’s social services through consistent client communication.
  • Proactively identify opportunities and methodologies to evolve and grow social services at SPARK.

Active Ideation

  • Working in collaboration with creative/brand teams, contribute strategic insights and ideas to guide development of client work.
  • Actively and regularly provide inspiration and ideas to internal and client teams to inform product development.

Nurture Partnerships

  • Understand, communicate, and advocate equally for the agency and client priorities.
  • Develop relationships that enable you to partner with both client and internal teams.
  • Be vocal in your POV at critical moments.

Develop The Team

  • Provide active mentorship for staff and support development of social team.
  • Be actively committed to your own growth and development.

Experience & Qualifications

  • Minimum of 7+ years experience in social/digital marketing, with proven examples of strategies developed for national and/or global brands in the social media space
  • Minimum of 3 years managing social and community management staff
  • MUST be able to travel
  • Empathetic listener and thoughtful communicator
  • Curious and constantly seeks knowledge
  • Values building relationships with internal teams and clients
  • Active contributor, engaging in collective problem-solving
  • Creative thinker & proactive problem solver
  • Clear communicator, active contributor, strong presenter
  • Early adopter of new social platforms, passionate about the social space
  • Generous collaborator with a desire to innovate
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