Social Director

SPARK is seeking a dynamic and motivated Director of Social Strategy to lead client strategy and integrate social-first thinking across the agency. You are responsible for both the social outcomes and effective management of your team and book of business. You are a thought-leader in the social space, are passionate about driving collaboration across agency & client teams and push ideas forward that deliver meaningful results. 

The Basics

Minimum of 7+ years experience in social/digital marketing, with proven examples of strategies developed for national and/or global brands in the social media space
Minimum of 3 years managing social strategy and community management staff

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Social Strategy Development

  • Conduct cross-platform competitive audits and identify client opportunities.
  • Lead development of social strategy & implementation recommendations.
  • Develop social guidelines for posting cadence, talent use and resource deployment.

Be Accountable To The Business

  • Create social growth plans with measurable KPIs for clients with internal teams
  • Ensure accountability to client growth by managing initiatives against agreed upon KPIs.
  • Be curious and inquisitive in the pursuit of market, industry, consumer and client insights
  • Contextualize business insights to create internal/external understanding of social opportunities.
  • Oversee effective management of client budgets.
  • Demonstrate sound decision-making regarding agency recommendations on social initiatives.

Seek Opportunities to Develop & Grow The Business

  • Establish close working relationships with key client contacts that enable empathetic social strategies that align with client goals.
  • Work with integrated teams to identify social upsell opportunities and guide the navigation of how to pursue them.
  • Regularly sell the value of the agency’s social services through consistent client communication.
  • Proactively identify opportunities and methodologies to evolve and grow social services at SPARK.

Active Ideation

  • Regularly contributor strategic insights and ideas to guide development of client work.
  • Actively and regularly provide inspiration and ideas to inform product development.

Nurture Partnerships

  • Understand, communicate and advocate equally for the agency and client priorities.
  • Develop relationships that enable you to partner with both client and internal teams.
  • Be vocal in your POV at critical moments.

Develop The Team

  • Provide active, in-the-moment mentorship for staff.
  • Be actively committed to your own growth and development.

Experience & Qualifications

  • Minimum of 7+ years experience in social/digital marketing, with proven examples of strategies developed for national and/or global brands in the social media space
  • Minimum of 3 years managing social strategy and community management staff
  • Empathetic listener and thoughtful communicator
  • Curious and constantly seeks knowledge
  • Values building relationships with internal teams and clients
  • Active contributor, engaging in collective problem solving
  • Creative thinker & proactive problem solver
  • Clear communicator, active contributor, strong presenter

Still with us?
Then apply to join us.

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