Senior Social Media Manager

SPARK is searching for a Senior Social Media Manager. You sit squarely in the center where consumer conversations and client business priorities intersect. You bring visibility of where the real opportunities lie to create meaningful connections that make a real difference. You are savvy with social trends, are an exceptional collaborator and have a knack for building relationships online—and offline. You are proactive with ideas, eager to push beyond the first right answer and bring a real passion for social media solutions.

The Basics

Bachelor's Degree
4-6 years experience in social media role with strategy development and community management experience (required)
Social listening and analytics tools experience required (Listen First, Sysymos, Brandwatch, etc.)

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Social Strategy Development

  • Lead development of social strategy & implementation recommendations for each client
  • Develop social guidelines for posting cadence, talent use, and resource deployment
  • Partner with Media team to develop paid strategies
  • Actively participate in the sell-through and implementation of paid social initiatives.

Project Management

  • Create & manage project schedules, estimates, and prepare project briefings and meetings.
  • Actively monitor the progress of a project, align deliverables against contracts and estimates.

Social Listening & Engagement

  • Maintain deep understanding of social channels and design principles for all social platforms.
  • Monitor client brands across platforms and engage in brand-aligned conversations.
  • Identify and connect with communities of interest, influencers and advocates across platforms.
  • Attend events to build & strengthen relationships with advocates.

Content Creation

  • Utilize exceptional writing skills and knowledge of AP style guidelines to develop posting guides/content calendars.
  • Collaborate with creative teams to produce creative, fun, and socially-driven content and graphics to engage communities.
  • Partner with cross-departmental teams on social integration for campaigns.

Research & Reporting

  • Review and approve client-facing performance reports with clearly articulated recommendations.
  • Utilize insights to improve the integrated team’s overall approach on behalf of clients.
  • Utilize insights to evolve content creation in a measurable manner.
  • Provide meaningful insights & recommended strategies for new business activities
  • Participate in new business pitches and meetings as needed

Community Management

  • Proof all content and ensure brand team review/sign-off as needed.
  • Manage client feedback and approval utilizing approved communication channels.
  • Partner with SMM to ensure all posting occurs on schedule
  • Partner with SMM to ensure all community engagement occurs regularly

Client Communications

  • Act as Social Lead for all assigned clients Establish strong, collaborative partnerships with key client staff.
  • Establish regular communications cadence with key clients.
  • Demonstrate regular, proactive communications with clients regarding brand opportunities.

Proactive Ideation

  • Constantly pursue client business & industry insights to inform thinking.
  • Utilize community insights & industry trends to develop proactive client ideas.
  • Work with clients and/or integrated teams to develop and manage plan for idea sell-through.

Experience & Qualifications

  • Bachelor’s Degree
  • 4-6 years experience in social media role with strategy development and community management experience (required)
  • Social listening and analytics tools experience required (Listen First, Sysymos, Brandwatch, etc.)
  • Google Analytics experience required, TapInfluence, Brandwatch experience preferred
  • Strategic thinker & proactive problem solver
  • Diligent multi-tasker who always meets deadlines
  • Clear communicator, strong presenter
  • Early adopter of new social platforms, passionate about the social space
  • Generous collaborator with a desire to innovate

Still with us?
Then apply to join us.

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