Senior Social Media Manager

SPARK is searching for a Senior Social Media Manager with strong Influencer experience. You sit squarely in the center where consumer conversations and client business priorities intersect. You bring visibility of where the real opportunities lie to create meaningful connections that make a real difference. You are savvy with social trends, are an exceptional collaborator and have a knack for building relationships online—and offline. You are proactive with ideas, eager to push beyond the first right answer and bring a real passion for social media solutions.

The Basics

Bachelor's Degree
4-7 years experience in social media role with strategy development and community management experience (required)
Experience with influencer marketing and management

Social Strategy Development

Lead development of social strategy & implementation recommendations for each client
Develop social guidelines for posting cadence, talent use, and resource deployment
Partner with Media team to develop paid strategies
Actively participate in the sell-through and implementation of paid social initiatives

Project Management

Create & manage project schedules, estimates, and prepare project briefings and meetings
Actively monitor the progress of a project, align deliverables against contracts and estimates
Influencer Management

Social Listening & Engagement

Maintain deep understanding of social channels and design principles for all social platforms
Monitor client brands across platforms and engage in brand-aligned conversations
Identify and connect with communities of interest, influencers and advocates across platforms
Attend events to build & strengthen relationships with advocates

Content Creation

Utilize exceptional writing skills and knowledge of AP style guidelines to develop posting guides/content calendars
Collaborate with creative teams to produce creative, fun, and socially-driven content and graphics to engage communities
Partner with cross-departmental teams on social integration for campaigns

Research & Reporting

Review and approve client-facing performance reports with clearly articulated recommendations
Utilize insights to improve the integrated team’s overall approach on behalf of clients
Utilize insights to evolve content creation in a measurable manner
Provide meaningful insights & recommended strategies for new business activities
Participate in new business pitches and meetings as needed

Community Management

Proof all content and ensure brand team review/sign-off as needed
Manage client feedback and approval utilizing approved communication channels
Partner with SMM to ensure all posting occurs on schedule
Partner with SMM to ensure all community engagement occurs regularly

Client Communications

Act as Social Lead for all assigned clients and establish strong, collaborative partnerships with key client staff
Establish regular communications cadence with key clients
Demonstrate regular, proactive communications with clients regarding brand opportunities

Proactive Ideation

Constantly pursue client business & industry insights to inform thinking
Utilize community insights & industry trends to develop proactive client ideas
Work with clients and/or integrated teams to develop and manage plan for idea sell-through

Experience & Qualifications

Bachelor’s Degree
4-7 years experience in social media role with strategy development (required)
Experience with Influencer Marketing and Management
Social listening and analytics tools experience required (Listen First, Sysymos, Brandwatch, etc.)
Google Analytics experience required, TapInfluence, Brandwatch experience preferred
Strategic thinker & proactive problem solver
Diligent multi-tasker who always meets deadlines
Clear communicator, strong presenter
Early adopter of new social platforms, passionate about the social space
Generous collaborator with a desire to innovate

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