Putting care back into healthcare marketing strategies.

People are inundated with prescription ads everyday. Their friends are constantly asking them to donate to their walk for [insert cause here]. And based on their insurance or location, they may not always have a choice on which healthcare provider to visit. But with our professional yet personal touch, you can position your healthcare marketing or branding as one that cares and makes a positive changes in people’s lives.

Brands we partner with


Brand Identity

Whether we’re branding an organization or an initiative, brands created solely to help others deserve an identity as beautiful as their mission is. Before we get into healthcare or hospital marketing strategy development, we use what differentiates your care or cause from others.

• Naming
• Logo development
• Nonprofit and Hospital branding
• Identity system development
• Proof of concept (activation concepts)


Traditional and Digital Campaigns

Any successful campaign is highly targeted, measurable, and connects with people in an unexpected way—why should ones directed at keeping everyone healthy be any different? Our team can develop compelling strategies, execute campaigns, and distribute your services and information.

• Consumer research
• Nonprofit and hospital marketing strategy
• Traditional executions (print, outdoors, television, etc)
• Digital marketing (microsites, banner ads, social, etc)
• Campaign distribution


Internal Campaigns

Hospital marketing isn't always external. More often than not, healthcare organizations have expansive internal audiences. We've worked with the nation's top healthcare providers to create internal campaigns that aid with retention and recruitment and have an overall positive effect on patient outcomes.

• Culture definition
• Recruitment campaigns
• Human resources campaigns
• Operations guide development
• Orientation audit and rebrand
• Employee recognition campaigns


Patient Experience

No healthcare marketing strategy can replace a good patient experience. And while few people actually want to be in a hospital or at the doctors, you can make their time with you as easy and stress-free as possible with thoughtful care along their journey.

• Service touch point mapping
• Experience design concepts
• Digital operations guide
• Execution and implementation



Want people to connect with your cause? Immerse them in it. And not just with a walk-a-thon or speech in an auditorium. We can develop healthcare strategies, collateral, and marketing plans to turn your message into a movement.

• Strategic planning
• Event design concepts
• Collateral development
• Event producing
• Content creation and capture


Social Media

Extended your healthcare or hospital marketing while positioning yourself as a thought leader with a consistent social calendar. Our team of strategists, community managers, and content creators give you the tools to keep conversations going after appointments or events have ended.

• Social audit
• Social profiling
• Strategy development
• Engagement
• Community management
• Reputation monitoring & management
• Content creation


Content Studios

High-quality, thoughtful video and photography can be the difference health craze super-fruit and legitimate advice. Our team of in-house producers, photographers, and editors can create scalable content that takes your healthcare marketing to the next level.

• Photography
• Video
• Social content
• Testimonial videos

Case Studies

Don’t just take our word for it. Learn more about some
of the organizations we’ve worked with. 

Texas Children’s Hospital nurse smiling excitedly. - Texas Children's Human Resource Campaign and Healthcare marketing initiatives

Texas Children's Hospital

Texas Children’s Hospital knew they had something amazing, so together with their Human Resources team, we've continued to help them define what we call their "infinite passion."

healthcare marketing strategy niche - healthcare branding for AHA

American Heart Association

With 100s of events across the nation, the American Heart Association’s Heart Walk needed a unifying healthcare branding refresh that made saving lives even more fun.

Coming soon.

Breast cancer survivor posing for the in our hands campaign with her arms crossed over her chest, palms facing out, and pink paint on her hands. BayCare Hospital Marketing campaign

BayCare Health Systems

The women of Tampa Bay didn’t need more Breast Cancer awareness—they needed a healthcare marketing agency that moved people to take action.

“It seems like they’ve been a part of our team for 5 years.”

Mark A. Wallace,
President & CEO, Texas Children’s Hospital

“My biggest surprise and greatest joy in working with SPARK has been around the commitment of every single person who works there and their commitment to Texas Children’s.”

Linda Aldred
Senior Vice President of Human Resources, Texas Children’s Hospital

A video used in our breast cancer awareness campaign for BayCare. baycare-play

Awards + Recognition

Want to know more?

Contact peters@spark.us with questions about our latest health and wellness related projects, see examples of past work, or learn more about our process.