In the U.S., 1 in 4 adults lives with a disability – part of over 1.3 billion people globally – yet most travel brands still fall short of meaningfully serving them, even as travelers with disabilities take 27 million trips and spend $59 billion annually in the U.S. alone.
Greater Fort Lauderdale has selected SPARK as its new advertising agency of record to spearhead creative brand development, media planning and buying, and strategic marketing campaign services for Visit Lauderdale.