Breast cancer survivor posing for the in our hands healthcare campaign with her arms crossed over her chest, palms facing out, and pink paint on her hands.
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BayCare Health Systems

Doubling appointments in health care’s most
cluttered month.

We don’t need more Breast Cancer awareness – we need more people taking action to beat it. That’s why BayCare Health Systems came to us to turn their October efforts into an experience-driven, hands-on healthcare campaign that not only celebrated survivors, supporters, and caregivers, but empowered both women and men to put their breast health in their hands.

A video used in our breast cancer awareness campaign for BayCare.

Breast cancer has a 98% survival rate when detected early.

The physical act of placing our hands over our breasts symbolizes the power we have over breast cancer. Not only can we use our hands to check for abnormalities in our breasts, we have a choice in where and how we are treated.

In Our Hands campaign billboard.
In Our Hands creative campaign ad in a mall.
In Our Hands creative campaign ad in a magazine.

No talent. No models. No scripts.

The creative campaign featured 50+ real survivors, supporters, and BayCare breast specialists volunteering to tell their stories.

Behind the scene photo of in our hands photo shoot.
Two breast cancer survivor posing for the in our hands hospital campaign with pink paint on her hands.
Breast cancer survivor posing for the in our hands campaign with pink paint on her hands

Breast cancer survivor posing for the in our hands campaign with pink paint on her hands

A breast cancer survivor and her family posing for the in our hands campaign with pink paint on their hands. BayCare Hospital Marketing campaign
BayCare survivor posing for the in our hands campaign with pink paint on his hands

A woman and a man looking at each other and smiling with pink paint on their hands.

The campaign was activated across social media and out at numerous events throughout the month of October. Men and women throughout Tampa Bay got involved and helped spread the message of self-checks.
Collage of in our hands photos taken throughout the breast cancer awareness campaign.

Continuing the conversation year-round.

The campaign’s microsite housed everything from patient stories, to UGC, to life-saving information. And because breast cancer affects people beyond just October, this site will be live year-round, with a special focus on breast cancer awareness in October.

View the site
In Our Hands website on two desktop monitors.
Blue wall with pink handprints.

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