Most winter travel campaigns play it safe—same stock footage, same beach puns, same snooze-fest. But we weren’t here to blend in. We were here to break out. So we turned Greater Fort Lauderdale into more than a warm-weather destination. We made it an emotional escape from winter itself. Bold activations, disruptive creative, and a media mix built for conversion helped cold, cooped-up travelers shake off the gloom and feel something real.
In the heart of NYC, we brought the warmth of Greater Fort Lauderdale to life—literally—with a 3D digital billboard that made people stop in their tracks. Our out-of-home animation burst through the screen with sun-soaked waves, playful beach icons, and a splash that felt all too real to passersby in puffer coats. The visual storytelling invited New Yorkers to break free from the cold and imagine themselves somewhere better—without saying a word.
In the middle of downtown Chicago, during peak winter malaise, we dropped a fully-heated shipping container transformed into a sensory escape. Inside: warm breezes, glowing lights, and a beachfront moment of joy. Outside: cold faces melting into smiles. Over 150K people stopped, shared, and felt what it meant to “break free.”
More than a stunt—it was the brand promise delivered in real life.
We didn’t just show the sun, we let people experience it. Outdoor placements mocked the misery of cold cities with call-it-like-it-is messaging that promised warmth without the usual clichés. PR efforts amplified the buzz, extending its cultural reach and positioning Greater Fort Lauderdale as the destination for emotional escape. Social and digital creative ditched stock visuals in favor of real emotions. Together, the elements formed a campaign built to move people from passive awareness to booked airfare.
We handed the mic to creators who showed their transformation in real time. From frozen layers to poolside glow-ups, these “Get Ready With Me” moments made the campaign personal—and scroll-stopping. Their content helped extend our reach well beyond paid and into the hearts (and DMs) of high-intent travelers.
