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Brand
Positioning

Brand Positioning

Brands are becoming increasingly complex in the way they reach audiences. To find a way to break through the crowd, we help you define your brand positioning strategy. At the center of everything, a brand position sets the foundation a brand’s story can grow from and acts as a platform for consumers to connect to. We start by discovering your brand while researching the market and customer. We then build a positioning strategy and uncover shared values that transcend placements and create lasting relationships with consumers.

Services

  • Primary & Secondary Market Research
  • Customer Segmentation
  • Brand Positioning / Brand Re-positioning
  • Core Values
  • Brand Guidelines
  • Naming
  • Visual Identity & Branding

Case Study

MarineMax

MarineMax was looking for a brand design agency, so we collaborated with the nation’s largest boat retailer to help unite 55+ dealerships through brand repositioning. After analyzing market research and brainstorming with the MarineMax team, we created 4 different customer segments. Built on the universal truths of boating, the new brand positioning strategy had a foundational impact that not only connected a diverse range of consumers and employees, but increased the company’s web traffic, sales, and stock price.

Contact

Tampa

2309 W Platt Street
Tampa, FL 33609
813-253-0300
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San Diego

WeWork c/o SPARK
600 B Street
San Diego, CA 92101
760-487-1123
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