USF Announces New Brand
After months of research, collaboration, and iteration, the University of South Florida (USF) shared a preview of their new brand during President Judy Genshaft’s Fall Address.
It’s your identity, purpose, values, and standard to weigh your decisions against. Even though consumers will ultimately be the ones to bring your business to life, as your branding agency, we build with authentic stories that will help them start on the right foot.
People can spot inauthenticity from a mile away. Instead of trying to be everything and falling short of anything, as branding agency we uncover insights that position your brand with empathy and a stake in the ground others will want to get behind.
Like attracts like, and every brand a consumer aligns with is a reflection of their own. With a thoughtful identity that unites everything from your logo to your tone of voice, we help you become not just another purchase, but something to brag about.
A name and a logo are just the beginning. Your brand identity and marketing is all-encompassing. From packaging that doesn’t sacrifice form for function, to websites that speak your audience’s language, our team gives you the tools to stand out at each unique point in the decision-making journey.
Brand stories aren’t much without people to tell them passionately—and tell them well. As a branding agency, we work with employees from the c-level to the ground floor, and identify ways they can create meaningful customer.
Our process helps us create head-turning brands, but it means nothing if those turning heads aren’t moved to action that drives results. Fortunately, we help our clients not only achieve, but exceed their goals. See some of our favorites below.
As the first ground up hotel branding project for Marriott Autograph Collection Hotel we helped create a hotel that won Marriott Hotel Opening of the Year.
When the iconic Bertram Yachts had all but faded away, new leadership came to us to help bring it back to life.
We helped others see how Vology is more than the “used Cisco guys”, they're a company that sets you free from complicated.
After months of research, collaboration, and iteration, the University of South Florida (USF) shared a preview of their new brand during President Judy Genshaft’s Fall Address.
2017 STOKED recipient Special Camp revealed their fresh rebrand. Read more to see the before and after and learn how to apply for STOKED year 2.
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.