While you could just start sharing your message, a successful social media strategy and marketing plan is a two-way street. Building loyalty always pays off, so we get to the root of what your consumers value and invest in finding ways to give as much as you ask for.
Without a sound social media marketing strategy, you’re creating content that leads to little return and lots of frustration. We build social strategies that are grounded in a solid understanding of your brand sentiment—what people say about you when you leave the room. We align your current social presence with your overall business and marketing goals to give each post a purpose.
VISIT FLORIDA has about as many audience segments as there are things to do in the Sunshine State (that’s a lot). So, instead of creating content we thought all of those people wanted to see, we handed over the camera and empowered travelers with existing followings to drive our social marketing strategy. Throughout our influencer marketing program, we proved you don’t need more content to make more impact.
Getting ahead in social media marketing works the same way it does in real life—it’s all about who you know. The most successful social media brands find and create communities by igniting and fanning the flames of conversations already happening. They find common ground and engage with their consumers in a way that feels familiar. By putting actual sentiment above forced interactions, we create an army of fans that carry your torch.
After the 2010 oil spill, VISIT FLORIDA needed a social media marketing campaign that could rally residents to clean up their beaches and share why Florida was still their favorite place to be. What started as one-off campaign became a movement powered by the feeds of millions of residents and tourists sharing why they #LoveFL.
Posting on Facebook is easy. The hard part? Finding a social media management partner to be your eyes and ears who constantly studies what your communities care about. Our in-house studio team and social media experts create and share content that is scroll-stopping, analytical, responsive, and strategic, all while helping you identify the places your message will deliver the most measurable returns.
Without a clear voice or plan of action, The Dalí Museum’s internal team was struggling to create social media content that engaged their audience. By reviewing how past posts had performed, we built a social media strategy that highlighted what visitors were looking for—visually stimulating art and experiences found at the museum. In the last year, efforts have expanded to targeting more of Florida and relevant influencers.
Whether it’s sharing brand stories through content or creating a social arm for larger integrated marketing efforts, we create social media campaigns that activate communities and deliver real results. By amplifying your brand’s voice, you give your audience ways to continue to engage with you. In turn, you can leverage that passion to activate even more fans.
4 times a year, PetSmart Charities hosts a National Adoption Weekend at PetSmart stores throughout the U.S. and Canada. By partnering with local animal welfare organizations, they help animals find their forever homes. And in September of 2017, we formed a social media strategy that leverages multiple audiences to promote the events, encourage online engagement, and open a dialogue for those looking to rescue a pet.
When it comes to social, first impressions come in the form of reviews, social posts, and word-of-mouth. And managing that is a full-time job. As your brand stewards, we monitor and manage your reputation across the digital landscape and work with your team to celebrate successes while managing the challenges in ways that lead to positive conclusions for you and your customers.
#ICYMI: Apple has become the latest tech giant to prioritize consumer "digital well-being." SPARK’s Senior Community Manager, Nicole Luistro, gives her “Quick Strike” on what this corporate phrase means for your social media content.