Greater Fort Lauderdale has selected SPARK, a top independent creative agency, as its new advertising agency of record to spearhead creative brand development, media planning and buying, and strategic marketing campaign services for Visit Lauderdale. This partnership will encompass developing and deploying strategic marketing campaigns aimed at domestic and international markets.
Visit Lauderdale, known for promoting Greater Fort Lauderdale as a premier destination, is committed to enhancing its brand visibility and appeal. SPARK’s role will be pivotal in crafting and executing a robust brand strategy that aligns with the region’s goals of attracting more visitors and elevating its status on the global tourism stage.
“We’re honored to be chosen as the new advertising agency of record for Greater Fort Lauderdale,” said Michael Peters, SPARK’s Founder & CEO. “Greater Fort Lauderdale is a vibrant destination with immense potential, and we’re particularly excited about the alignment of their values around inclusivity with ours. As the most inclusive destination in the state, Greater Fort Lauderdale offers unique experiences for all, and our focus will be on creating compelling brand communications that resonate with diverse audiences. We look forward to working closely with the Visit Lauderdale team to amplify the region’s offerings and showcase its welcoming spirit to the world.”
SPARK’s creative expertise will be instrumental in developing marketing strategies, including brand and marketing creative strategies for domestic and international markets, email marketing initiatives, and content marketing strategies that will be deployed across a variety of platforms. These efforts are designed to reinforce Greater Fort Lauderdale’s position as a must-visit destination.
“Partnering with SPARK is an exciting step forward for Greater Fort Lauderdale,” said Stacy Ritter, President & CEO of Visit Lauderdale. “SPARK’s innovative approach and proven track record in brand strategy and creative execution in this space will be invaluable as we work to elevate Greater Fort Lauderdale’s profile domestically and internationally. We are confident that this partnership will bring fresh energy and ideas to our marketing efforts, helping us attract even more visitors to our beautiful region.”