When a brand synonymous with plastic containers makes the bold move into glass, it is more than a product launch. It is a global statement. With the debut of Voila™, Tupperware showed the world a new side of itself, stepping into modern life with fresh energy and ambition. In partnership with our fellow WPI agency, Monigle, we built a global campaign that elevated the product, reshaped perception, and reintroduced Tupperware to a new generation. The campaign placed the brand squarely back in the cultural conversation with a modern point of view.
The campaign’s POV-led imagery and saturated backdrops reflected the clarity of the product and the bold color DNA of the brand, marking a striking new chapter without losing what made Tupperware iconic.
The campaign lived where audiences do, online. We carried the story across screens through the digital landscape, continuing the journey onto landing pages that inspired next steps. This approach turned awareness into engagement and kept the brand present in every interaction. This seamless flow not only built anticipation but also strengthened brand presence as we redefined what Tupperware means to our audience.
The product’s clarity and the campaign’s bold styling held their power in print, capturing attention with high-impact visuals, rich textures, and layout choices as crisp as the glass itself.
That first launch introduced Tupperware Voila™ to the world. Now we’re fueling it. Rolling out more glass drops and developing a shared vision for what this brand can look like on more shelves and in more homes.
