Introducing the latest breakthrough in gift-giving technology.

As Cricut’s partner for all things social, they tasked us with spreading the word about the new Cricut Mug Press. The brand has a strong social presence and we knew we had to do something big if we wanted the crafting community to take notice. So, we decided to do something small.

Introducing: Lil’ Muggy

A talking mug with a heart of gold, Lil’ Muggy was featured in product announcements, tutorials and crafting content. It didn’t take long for crafters to take a shine to our spokesmug.

Not only did we need to demonstrate the mug press’ capabilities and educate our audience on the mug-making process, we also needed to present the Cricut Mug Press as the perfect way to make customized gifts.

Finding the right gift can be a challenge, especially when it’s for someone hard to buy for, someone you don’t know that well, or if the occasion pops up last minute. With the Cricut Mug Press, you can quickly and easily make a store-quality, personalized gift for literally anyone.

Thus, Lil’ Muggy was born. As our official—and highly customizable—spokesmug, Lil’ Muggy helped us tell the story with a range of engaging, lighthearted content that struck a chord with Cricut crafters.

in. brand /Branding to believe

living it. Culture /Lead by

truths in real time. Content /Real

Campaign /Stop traffic. Drive action.