With a much-needed new brand strategy and campaign launching across traditional media, D&B enlisted our team to develop a social amplification blitz that supported and extended the campaign, in order to grow existing communities, reach new people, and ultimately drive store traffic – all in the midst of a pandemic.
Within days, we had dozens of social activations, stunts and content series concepted and produced that would introduce this new brand to our communities in carefully considered phases.
In the days leading up to the official campaign launch, we created a series of activations to create mystery of the new brand.
Coinciding with the traditional campaign launch, we began promoting Dingfesto through Dave & Buster’s social media channels and launched an “Iconic Winning Moment” Twitter stunt to celebrate that everyone is a winner.
With the addition of a new national TV spot, we concepted and executed several surprise & delight opportunities, including a daily $1,000 game card giveaway and a Perfect Day Starter Pack delivered to our loyal fans and influencers with large followings. The giveaway generated 602% more engagements than Dave & Buster’s social channels the entire month prior.
After a successful launch, we continued the momentum by designing and producing influencer boxes full of merch and apparel fit for winners.