Born after the 2010 oil spill, VISIT FLORIDA needed a social media marketing campaign that would rally residents to clean up their beaches and share why Florida was still their favorite place to be. 10 years and 650,000 (and counting) advocates later, Share a Little Sunshine has taken on a life of its own.
With VISIT FLORIDA’s leaders, community advocates, and local business, we continue to work together to grow, nurture, and engage our Share a Little Sunshine community to share the many reasons to #LoveFL.
In 2019, we wanted to take it even further. We invited our top advocates and industry leaders to discuss the future of our in-state advocacy platform. A full day working session led to valuable insights that will forever shape the future of Share a Little Sunshine.
Stay tuned for more to see how we’ve evolved this brand and reignited this community.
