Dalí & Schiaparelli was the first exhibit dedicated to showcasing the pair’s creative relationship, featuring surreal haute couture gowns and accessories. To drive awareness and visitation of this new exhibit, we tapped into fashion influencers in key markets to visit and tell their own story.
We sourced fashion influencers from major fashion districts like Miami and New York and invited them to experience the exhibit themselves. We negotiated and managed the influencer process from booking their trip to managing day-of execution.
In order to make this a scalable initiative for The Dalí, we leveraged their partnership with Visit St. Pete Beach/Clearwater to showcase the art scene in St. Pete and to help disperse the overall costs of the project.