From zero to 3 billion impressions.

Social is a powerful tool for destinations and travel marketers. To help VISIT FLORIDA bring economy-boosting tourism to the state, we created Share A Little Sunshine, a social media marketing tool powered by the feeds of Florida’s millions of residents sharing why they love Florida. Though we started at 0, this community of now 875K+ members has created 3M pieces of content and helped us earn 3 Billion impressions and counting. And after over a decade of growth, we rebranded to LoveFL.


pieces of content





We may be biased, but there are countless reasons to #LoveFL.

From the hidden gems of the Keys to the Magic of Orlando, amazing Florida adventures are being socially shared every day. We ask people to tag those posts with #LoveFL.

Events like a 48Hr Instameet across 14 cities and seasonal #LoveFL campaigns continually bring the community together on and offline to tell the bright story of Florida of travel – social media marketing in its most authentic form.

With every post, mention, and share, social feeds of friends and targeted audiences across the nation fill up with envy-inducing brand and user-generated content.

We’ve created a community of passionate Floridians that celebrate the many reasons to love the sunshine state. They have become an important advocacy platform that empowers Floridians to inspire other Floridians to travel in-state while also providing VISIT FLORIDA a community of loyal state ambassadors.

in. brand /Branding to believe

living it. Culture /Lead by

truths in real time. Content /Real

Campaign /Stop traffic. Drive action.