Leslie’s Pools was known for pool maintenance and repair but was mostly seen as a retailer for fixing problems, limiting long-term sales and loyalty. To elevate their perception they were using celebrities, but it wasn’t effective. We developed a program using smaller, more relevant influencers, fostering relatable connections with the right audience, driving sustained customer relationships, and increasing sales—all for less money.
We carefully selected partners through a robust set of vetting criteria authenticity, expertise in their niche, fit with Leslie’s brand, location, and range of personal pool and spa types.
SPARK’s collaborative creative approach kicked off our relationships with influencers right from the start, from interactive briefs to brainstorming sessions, to ensure they fully understood the brand and objective. This was differentiated from the previous approach as it allowed us to be more intentional with our influencer selection, ensured alignment with the brand, and maintained relevancy to the audience and their lifestyles.
In addition to the creator activations themselves, we delivered even more value by repurposing content generated through the campaigns. This brought the credibility of trusted voices to the content featured on their own feed — extending the reach and value while complementing our always-on organic social presence.
