Every brand needs a starting point. A foundation to build upon. A framework to exist within. We bring focus and create well-crafted brand stories rooted in the truths that define companies and products and unite them with consumers.
Through National and International testing of leisure and business travelers, we uncovered a frustrating truth: Tampa Bay was perceived as average or worse in their competitive set. The insights we gained through research were vital to shaping a bold new direction for the destination. Later, once the new brand identity was implemented, post-testing validated a new direction built for change.View Brand Repositioning Project
MarineMax was looking for a brand design agency so we collaborated collaborated with the executive team of the nation’s largest boat retailer to help unite 55+ dealerships. An emotional brainstorm with MarineMax team members from different departments became the catalyst for a new vision. Built on universal truths of boating, our work has had foundational impact on everything from marketing to pricing structure.View Project
Customers perceive brands on many layers, so that’s how we explore brand identity design. For a boutique hotel in Anna Maria Island, we crafted a full narrative around a historic ship making: the waterline. As the mark were a hull meets the surface of the water, it became a metaphor for connection that occurs across the brand, property and experience.View Brand Identity Design Project
"The new logo is brilliant... it's so relevant and appropriate, it sets a bar."
Every sense and every moment offer a chance to make an impression. And it’s especially true for refined audiences like the guests at Epicurean. We considered, designed, sourced and managed the production of almost every touchpoint across the property from booking to check-out. The brand identity design resulted in a cohesive guest experience marked with curated touches that inspired affinity.View Project
Months and even years can be spent carefully crafting a brand, but it doesn’t realize its value until after it gets launched. Customers are seeking a moment of connection with a brand. Employees, as a direct reflection of the brand, must understand, embrace and activate its ideals. So for TCH, we celebrated a redefined culture by surprising 13,000 employees and empowering them to take pride in the future.View Project