Each year, the Shorty Social Good Awards honor the social good initiatives brands, agencies & nonprofits are taking to make our world a better place.
Toronto's subway map looks like Florida. So this tourism campaign covered It with sunshine.
If it were up to us, the whole world would experience a small piece of Florida for themselves. For a day in October, New Yorkers could do just that.
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.
The new integrated marketing campaign thanks the people who've helped PetSmart Charities make a difference in the lives of pets and people who love them.
"...the new campaign was finalized after Experience Kissimmee and SPARK staffers determined what Kissimmee isn't."
