Miller’s Ale House, one of the nation’s leading sports-themed casual dining restaurants with 100+ locations in 10 states, has selected SPARK, a top independent creative agency, as its newest creative marketing agency to drive national brand storytelling efforts and visual expression direction.
Miller’s Ale House is known for creating great guest experiences and becoming a favorite local hangout for everyone in the community. They’ve set the standard for a place where guests can come as they are and have a great time over an ice-cold beer and delicious food. This partnership with SPARK aims to amplify Miller’s brand visibility, awareness, and appeal nationwide.
“We’re thrilled to partner with Miller’s Ale House as their new creative marketing agency,” said Michael Peters, SPARK’s Founder & Chief Creative Officer. “Miller’s Ale House has a vibrant atmosphere that resonates with a diverse customer base. Our goal is to bring this energy to life through brand communications highlighting their commitment to quality and consistent dining experiences. We look forward to elevating Miller’s brand presence and helping them connect with even more communities nationwide.”
“Partnering with SPARK marks an exciting new chapter for Miller’s Ale House,” said Katie Knight, Chief Marketing Officer of Miller’s Ale House. “We’ve always been committed to providing an exceptional dining experience for our guests, and with SPARK’s approach to creative marketing and branding, we’re confident this partnership will elevate our brand presence in innovative ways. Together, we aim to highlight the unique culture and quality that Miller’s Ale House is known for, while continuing to expand our reach and engage with our loyal customers in new and meaningful ways.”