What Travelers Seek and How the Industry is Responding
The way we travel is evolving—driven by shifting consumer priorities and how brands communicate with them. At SPARK, we surveyed over 700 travelers to understand what matters most to them, while also gathering insights from independent agencies across 13 countries to see how they prioritize their messaging. What we found were key differences—and surprising alignments—between what travelers seek and how the industry markets to them.
Want the full report? Download our exclusive Travel Trends Report to explore the insights shaping tomorrow’s travel experiences.
