After months of research, collaboration, and iteration, the University of South Florida (USF) shared a preview of their new brand during President Judy Genshaft’s Fall Address.
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.
Better brand recognition, enhanced perception and an increased awareness of the university’s student and faculty accomplishments were among the key objectives considered as USF reviewed more than a dozen agencies.
2017 STOKED recipient Special Camp revealed their fresh rebrand. Read more to see the before and after and learn how to apply for STOKED year 2.
"...the new campaign was finalized after Experience Kissimmee and SPARK staffers determined what Kissimmee isn't."
