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Brand Positioning

Considering ourselves as something of a tourism advertising agency, SPARK has proven results marketing unique destinations and exciting attractions across the country. Our natural passion for discovery and adventure have lead us to this space of travel and tourism marketing for many successful partners including Visit Florida, Visit Tampa Bay and Experience Kissimmee. Always on the search for the next big innovation or idea in the space, we bring only the most cutting-edge and effective strategies to our clients.

Case Study


Before advocacy was a buzz-word and social media strategy was a mainstream marketing tool, we joined our client VISIT FLORIDA in envisioning the future. Over seven years ago, we created a tourism marketing strategy for a one-time campaign with some unconventional and progressive thinking to create the state’s dynamic advocacy platform that still thrives today.

We understood that 93% of consumers trust peers over brands and half of consumers turn to social channels to make their travel decisions. Always rooted in the simple act of sharing and drawing on the strong impact of peer influence, Share A Little Sunshine has grown across multiple seasonal campaigns and evolved to mirror consumer behavior. The sum of these results is a powerful travel engine of advocates that boost Florida tourism on a minute-by-minute basis.

With over 1.6 Billion organic impressions, over 1.3 Million pieces of user generated #LoveFL content and over 270,000 advocates, we brought together an army of advocates for the state of Florida that continues to promote record visitation to the state.



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Tampa, FL 33609

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