THOUGHTS

From Hospitality to Healthcare: A New Frontier for Patient Wellness

Today’s healthcare landscape continues to undergo an interesting shift, with the principles of hospitality being integrated to redefine patient care. This transformation, fueled by declining satisfaction rates, recognizes that healing is profoundly influenced by clinical outcomes, a patient’s environment, and the quality of personal interactions.

NEWS

Aquila Power Catamarans Names SPARK First Brand Marketing Agency

Aquila Power Catamarans, the leader in luxury catamaran manufacturing, has selected SPARK as its first-ever brand marketing agency to drive global brand strategy and creative direction. This marks the first time Aquila has engaged an agency to take on this type of comprehensive brand role, signaling a new chapter in the company’s global marketing efforts.

NEWS

Visit Baltimore Names SPARK Creative Marketing Agency of Record

SPARK has been named the Creative Marketing agency of record (AOR) for Visit Baltimore, the official destination marketing organization for Baltimore City, following a competitive RFP process that included a diverse panel of representatives from the local hospitality, tourism, and business communities.

NEWS

Stoked to support the planet!

We’re donating our services to a non-profit with a mission to support the environment through conservation, eduction, innovation, or other efforts.  Are you an NPO that needs an outward brand to reflect your inner beauty? Have you been struggling to tell your story in compelling way? Submit an application for the 2024 Stoked for Non Profits program.

NEWS

TGI Fridays Names SPARK Social Media Engagement Agency

SPARK has been named the social media engagement agency for TGI Fridays, the iconic casual dining chain.

THOUGHTS

Bringing humility back to the forefront

Over the years, we have often been asked to define what makes a great fit for an employee joining our organizational culture. Or even more broadly, what characteristics are necessary to make someone successful in an agency environment.

NEWS

SPARK joins global independent agency network, Worldwide Partners

SPARK is a member Worldwide Partners Inc (WPI), one of the world’s largest and fastest growing networks of independent advertising and marketing communications agencies comprising more than 90 agencies in more than 50 countries.

THOUGHTS

Understanding the Impact – and Reality – of AI on Marketers

We are seeing articles and predictions about it everywhere but what does it actually mean for marketers?

NEWS

Brand USA Names SPARK Creative Agency of Record

SPARK has been named the Brand Strategy and Creative agency of record for Brand USA, the international destination marketing organization for the United States, following a competitive RFP process.

NEWS

SPARK Named Gas Worx Development Partner

SPARK has been selected by KETTLER and Darryl Shaw as the strategic brand and marketing partner for Gas Worx, a redevelopment project for a historic area in Tampa nestled between historic Ybor and Lee Roy Selmon Expressway.

NEWS

VISIT FLORIDA Adventure Map

To shed some light on the Sunshine State’s lesser-known opportunities to explore, we teamed up with VISIT FLORIDA and called on a little help from the sun itself.

NEWS

Camp Fimfo Wins Skift 2021 IDEA Award

Camp Fimfo was awarded the winner of the Skift 2021 IDEA Award for best Visual Communication, recognizing brands defining future of travel. 

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