"This is the most enthused I’ve been by a university rebrand in some time, and that’s even without seeing many applications." - Armin Vit, Brand New
After months of research, collaboration, and iteration, the University of South Florida (USF) shared a preview of their new brand during President Judy Genshaft’s Fall Address.
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.
